In hip-hop, having beef with someone is nothing new. But when the person you're beefing with has roots in the Royal House of Glücksborg, is the supreme commander of the Danish Defense Forces and reps herself with the motto "God's help. The love of the people. And Denmark's strength," well, then you know the feud has been taken to another level.
And that's where Missy Elliott finds herself, at odds with Queen Margrethe II, supreme ruler of Denmark, because Her Majesty feels the logo of Elliott's Respect ME clothing line too closely resembles the monogram of the royal family.
The problem started when Adidas, who produced the line along with Elliott, launched Respect ME in Europe in November. Almost as soon as the Missy-inspired shoes, hoodies and track suits hit stores, Adidas was smacked with a cease-and-desist order from the Danish royal family, claiming that Respect ME's logo — a crown with the letters "ME" (for Missy Elliott) scrawled underneath — infringes on the royal fam's monogram.
"In Denmark, the royal family 'owns' the rights to any shape or form of crown, and you're not allowed to put the crown on anything in Denmark, and we were unaware of that," Adidas spokesperson Abby Guyer said. "So, as a result of being served with a cease-and-desist order, we pulled the line from stores in Denmark. But you can still buy it in Sweden and Norway, countries that people in Denmark can drive to."
Neither Adidas nor Elliott plans on changing Respect ME's logo, and the line can still be purchased in stores all across Europe and the United States. As for the royal flap the logo caused, Guyer said any similarities were purely coincidental.
"I can see how the two logos are similar, but all crowns are pretty similar," she said. "The main similarities are in the monogram. I can understand, though. If it's a law in Denmark, it's a law in Denmark. They asked us to cease and desist, and we ceased and desisted."