When in Rome, Outkast prove extremely popular.
The Atlanta duo captured three awards at Thursday’s (November 18) 2004 MTV Europe Music Awards — Best Group, Best Video and Best Song for “Hey Ya!” — in what was a thoroughly American night that also saw awards go to fellow ATL resident Usher (Best Album, Best Male), along with Linkin Park (Best Rock) and Maroon 5 (Best New Act).
Other Americans taking home hardware included Alicia Keys (Best RNB), D12 (Best Hip Hop), the Black Eyed Peas (Best Pop) and Britney Spears (Best Female). The only Europeans to win a major award were Britain’s Muse, who scored Best Alternative.
But that didn’t mean the evening didn’t have a European feel to it. (Check out the red carpet fashion. ) The show was held at the Tor di Valle, in the shadow of Rome’s Colosseum, so it made sense that things kicked off with host Xzibit being led in on a chariot pulled by a team of leather-clad gladiators. And throughout the night, X-to-the-Z took time to remind viewers that they were indeed live from the Eternal City, draping himself in an Italian flag, nearly belting out an operetta, and shouting “Roma!” about 50 times.
The evening’s performers seemed to follow his “more is more” philosophy. Eminem ripped through a one-two combo of singles from his Encore album, starting with “Toy Soldiers,” flanked by a tank, a military drum line and a bunch of children in fatigues, and segueing into “Just Lose It,” accompanied by an army of popping and locking kids. Gwen Stefani pranced and preened through a replica of the “Alice in Wonderland”-inspired video for her first single, “What You Waiting For,” while the Beastie Boys took the stage on bicycles and skateboards (while rocking seersucker suits and porkpie hats.)
Usher and Keys sang an elegant and sultry rendition of their hit, “My Boo”; Nelly brought some Brazilian booty-shaking to his performance of “Flap Your Wings”; and Maroon 5 kicked out the jams on a souped-up version of “This Love.” European faves the Hives and Franz Ferdinand also performed.
Stars from around the globe presented the awards, including Kylie Minogue, Natasha Bedingfield, Naomi Campbell and a pair of Italian soccer stars, Alessandro del Piero and Paolo Di Canio. They were joined by such American celebs as Sarah Michelle Gellar, Elisha Cuthbert and Tony Hawk. The show was seen in more than 1 billion homes around the world and was broadcast in 10 languages.