True to the title of his debut album, Ben Jelen is going to help a wildlife-preservation organization Give It All Away.
The singer/songwriter will perform at two upcoming awareness-raising events for Wildlife Works, a company that manufactures clothing, accessories and home products and uses the proceeds to help protect endangered and threatened wildlife. The two Concert for Conservation shows will take place Friday in San Francisco and July 1 in New York at Virgin Megastores.
The shows are being staged to raise awareness about Wildlife Works' mission and its Rukinga Wildlife Sanctuary in Kenya, which focuses on protecting animals, rebuilding schools and supplying fresh water to people who share their land and resources with wildlife. The organization sells clothing emblazoned with phrases like "Extinction Sucks" and "Property of Elephant," with the proceeds benefiting the 100,000-acre Rukinga sanctuary and other projects.
"I like their theory of 'consumer-powered conservation,' " said Jelen. Wildlife Works also names Britney Spears, Charlize Theron, Paris Hilton, Alicia Silverstone and Robert Downey Jr. as some of its biggest celebrity supporters.
At both performances, Jelen will sign a "Committed to Conservation" pledge board and ask attendees to add their signatures as well. Jelen has also worked with the Natural Resource Defense Council and Rock the Vote, which hosted his April 2004 concert at the Knitting Factory in New York.
Jelen will also head out on the Rock the Vote bus tour (see "Snoop Dogg, 'O.C.' Stars Kick Off Rock The Vote Bus Tour") this fall after touring with Hanson from July 10 through July 31 and supporting Clay Aiken on his tour in August.
For more on Wildlife Works and the concerts, visit wildlifeworks.com.