Evanescence Eviscerate Consumer Culture In Dramatic New Video

Dressed as a wholesome teenager, a biker chick and a pop star, Amy Lee addresses phoniness and self-esteem.

When the video for Evanescence's fourth single, "Everybody's Fool," surfaces in a couple of weeks, fans will get to see Amy Lee like never before. Instead of her homemade wings and signature gothic garb, the clip finds Lee dressed alternately as a wholesome teenager, a kitschy pop idol and a softly lit glamazon.

Keeping in step with the song's lyrics — which rail against idealistic, media-constructed images — the clip comments on the correlation between a phony facade and corroded self-esteem. Before the music begins, Lee — decked out in blond curls, a baby-blue blouse and a long white skirt — emerges from the kitchen holding a fresh-from-the-oven frozen pizza, in a mock TV commercial. She presents the pizza to her family and, as the camera zooms in for a close-up, we see the brand name on the pizza box: Lies.

"There is nothing better than a good lie," Lee says cheerily, through a glistening smile, her head cocked slightly to one side.

Then rolling acoustic guitar and billowing synthesizers pave the way for the harsh power chords that open the song. Lee is now back in her dimly lit hotel room, removing her pancake makeup, while her disembodied voice resonates in the background: "Perfect by nature/ Icons of self-indulgence/ Just what we all need/ More lies about a world that/ Never was and never will be."

The remaining scenes follow suit. In luxurious auburn tresses and dangling diamond earrings, Lee is a glamorous spokesmodel who violently scratches out her picture in magazines after the photo shoot has wrapped. She's also an extreme motorcycle chick who guzzles a soft drink called "Lies" that affords its drinker the opportunity to "Be somebody." And in an electric pink bob, she flashes a plastic smile worthy of Barbie as she hawks a look-alike doll on Japanese TV.

Each scene ends with Lee contemplating her deeds on the verge of tears. When two beach-bunny blondes recognize her, devoid of makeup and wigs, in an elevator and one remarks, "She looks so much older than I thought she would," the singer just loses it. Back in her room, she smashes her image in the bathroom mirror. With the broken glass comes shattered illusions, and Lee realizes that besides the products, her advertisements were also selling negative self-images.

Director Philip Stolzl, who also helmed the clip for Evanescence's first single, "Bring Me to Life," shot the video in Los Angeles in mid-April. "Everybody's Fool," which is beginning to gain momentum at radio, follows "My Immortal," the previous single from Evanescence's multiplatinum Fallen.

Evanescence have one more U.S. show scheduled, on Sunday in Clearwater, Florida, before heading overseas. Another North American tour is being mapped out for late summer.

For a full-length feature on Evanescence, check out "Evanescence: The Split."