Madonna’s rubbed off on Britney in more ways than one. Spears courts a bit of controversy with her latest video, “Everytime,” in which her wrist spontaneously starts bleeding.
Premiered Monday on “TRL,” just one day after Easter, “Everytime” doesn’t quite go the length Madonna’s “Like a Prayer” did to invoke stigmata, but what first appears to be a red Kabbalah bracelet on Spears’ wrist becomes a line of blood, only made apparent when she pulls her hand into a bathtub and a small red fog appears in the water.
Instead of taking her own life as described in the video’s original treatment (see “Britney Spears Removes Suicide Plot From ‘Everytime’ Video” ), Spears instead dies a more mysterious death, since the amount of blood she loses is small — but she slips unconscious under the water nonetheless (see “Britney Spears’ Puzzling New Video Has Singer Drowning In Fame” ).
Despite her death, Spears ends up in a white-lit hospital room as a new mother gives birth. The final shot shows a fully alive Spears re-emerging from the bathtub, with a smile on her face. One way or another, she lives again.
“It’s more like a movie,” Spears explained when she called in to “TRL” on Monday. “It’s different than anything I’ve ever done. It’s dark, and it shows me in a different light. Of course, I’m going to go back and do dance videos, but I wanted to be inspired and challenged.”
Though she didn’t get a chance to say it for herself during her on-air chat, Spears called “TRL” back as the video was playing and asked the show to explain for her that the video’s concept was about reincarnation.