Murder Inc. Drops The Murder

Irv Gotti's label now called 'The Inc.'

It looks like Irv Gotti is going the route of his friend Suge Knight.

Gotti has decided to change the name of his record company, a spokesperson said — Murder Inc. will now just be called "The Inc."

The CEO of the self-proclaimed "World's Most Talented Record Label" did not offer a statement about why the name was changed.

Since Gotti started heavily yelling his label's name in 1999, he's rubbed some people the wrong way. In 2000, he ran into a brick wall while trying to promote the group LP Irv Gotti Presents ... by his roster, which he collectively dubbed "The Murderers." Some video channels chose not to include the group's name in their video credits and some record stores were initially leery about prominently displaying the Murderers' album.

Over the years, Gotti and Ja Rule have explained that when they yell "It's murder," they're not talking about committing homicide; rather, they're referring to killing the track or achieving success.

Irv was in his old stomping grounds of Jamaica in Queens, New York, on Wednesday night directing the video for Ashanti's "Rain on Me" remix. According to the Inc. camp, the remix clip is mostly performance-based, but does illustrate some more of the highs and lows of relationships. During the shoot, the Incsters didn't use any actors or models, opting instead to literally use the girls and guys next door — residents of Queens' Emerson Housing Projects appear in the vid. The "Rain on Me" remix also features Ja Rule and Charli Baltimore.

Meanwhile, Ashanti's holiday LP, aptly titled Ashanti's Christmas, hits stores on November 18 and features such songs as "Christmas Time Again" and "The Christmas Song" (see "Ashanti Wants To Rock Wit U This Christmas With Holiday LP").

Read Louis Farrakhan's interview with Ja Rule: "Ja Rule On 50 Cent, God And Hip-Hop."