Are wedding gowns next?
With the announcement Wednesday of the J. Lo by Jennifer Lopez lingerie collection, the actress/singer is now designing just about every possible item of clothing or accessory for women.
Lopez, whose Sweetface Fashion Company is already making sportswear, swimwear, girl’s apparel (see “On The 6(-Year-Olds): Jennifer Lopez Plans Fashions For Girls” ), fragrances, jewelry, outerwear, handbags, belts, hats, gloves, scarves and leather goods, will debut a line of sleepwear, loungewear, bras and panties in the fall of 2004.
The collection, which will include full-figure lingerie, will be available in department stores and specialty stores nationally, with plans to expand overseas.
“Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the J. Lo look,” Sweetface president Denise Seegal said in a statement.
Sweetface is partnering on the lingerie line with the Warnaco Group, an intimate apparel company that also manufactures Calvin Klein and Speedo clothing. The companies will begin releasing design sketches in December.
Lopez, meanwhile, is releasing “The Reel Me,” a DVD with a bonus remix EP, on November 18 (see “J. Lo DVD Might Make You Forget About Jenny From The Flop” ).