When four superstars collaborate on a track, coordinating
schedules for a video shoot can be a challenge. Unless, of course, you just charter a jet and track each participant down.
That was Gregory Dark’s strategy for “Shorty (Put It on the Floor),” the first single from the “Love Don’t Cost a Thing” soundtrack, featuring Nick Cannon, Busta Rhymes, Chingy and Fat Joe.
Dark, who has helmed videos for Britney Spears and Staind, came up with a concept in which “Love Don’t Cost a Thing” star Cannon celebrates the wrap of the film by flying to see friends in different parts of the country.
The video, shot last week, finds the 727 leaving Los Angeles for Greensboro, North Carolina, to get crunk with Chingy before hitting Norfolk, Virginia, to visit the rest of the rappers.
Houston, an up-and-coming R&B singer who also contributes to the soundtrack, and two of the film’s co-stars, Nicole Robinson and former Dream singer Melissa Schuman, tagged along with Cannon for the video, according to a publicist for “Love Don’t Cost a Thing.”
“Shorty (Put It on the Floor),” produced by Just Blaze (Jay-Z, Nelly), is one of several songs recorded specifically for the movie, which is an updated remake of 1987′s “Can’t Buy Me Love” starring Patrick Dempsey. Other tracks include “Right Thurr (Part 2)” by Houston featuring Chingy, “Baby Girl” by Joe Budden, “Comes 2 the Light” by Jill Scott, “I Wanna Kiss You” by Nicole Wray and “We Rise” by Rama Duke.
“Luv Me Baby,” from Murphy Lee featuring Jazze Pha and Sleepy Brown, will be the second single from soundtrack as well as from Murphy Lee’s Murphy’s Law album. The rappers and director Erik White (B2K, 3LW) will shoot the video Friday (October 31) in St. Louis.
The soundtrack, due December 9, will also feature Busta Rhymes featuring P. Diddy and Pharrell Williams’ “Pass the Courvoisier (Part 2)” and R. Kelly’s “Ignition” remix, along with previously unreleased songs from Ginuwine (“How Far Will You Go”), Mr. Cheeks (“Are You Ready”) and Nivea (“Ex-Girlfriend”).
“Love Don’t Cost a Thing” also stars Steve Harvey as Cannon’s dad and Christina Milian as a girl who gets paid to date Cannon’s character. The movie is due in theaters December 12 (see “‘Gigolo’ Nick Cannon Sure Is Hooking Up A Lot In Hollywood” ).