Always one up for a good public display — especially a
subversive one — Jane's Addiction frontman Perry Farrell is
planning a series of shows and happenings by incorporating the methods
of the flashmob.
Flashmobbing is the simultaneous assemblage of dozens, sometimes
hundreds, of people at a particular location, often for no reason other
than mass confusion. In the case of Jane's Addiction, however, their
flashmob-sters will be treated to an impromptu performance, art
installation or some other exhibition that is certain to disrupt the
social protocol, according to the band's manager.
In the flashmob phenomenon, which took shape earlier this year,
participants are notified by e-mail of a place to meet, and from there
they are given the location where the flashmob will take place. Jane's
Addiction fans who input their e-mail address or cell phone number to
HREF="http://www.janesaddiction.com" TARGET="_blank">the band's Web site
HREF="http://www.janesaddiction.com" TARGET="_blank">the band's Web
sitewill be given their instructions on a gathering place
Jane's Addiction are set to embark on a two-week tour of the U.K. on
October 30, and the first flashmob display is expected to take place in
London. Domestic flashmobs are being planned for when the
band returns to the States.
The Jane's Addiction flashmob campaign is Farrell's latest flaunt with
cell phone technology. On New Year's Eve, the band's fans were wished
well in 2003 by a recorded message from the group at midnight in the
recipient's time zone. And during the summer's Lollapalooza tour, fans
could vote on songs in Jane's set list, get performance schedules, and,
like the flashmob concept, be clued in to meet at a particular place
for a surprise autograph session or performance.