IRVINE, California — While it took a few years for Aaron Lewis to get his record label going, the name for it came to him instantly.
"It's our area code, it's my birthday, it's the day the first record came out," the Staind singer said recently of 413 Records. "I don't know. That seemed like enough reasons."
413 will debut later in the summer with Lo-Pro, a metal band with electronic influences featuring former Godsmack drummer Tommy Stewart, former Snot bassist John Fahnestock, former Ultraspank singer Pete Murray and guitarist Neil Godfrey.
Lewis dabbled with the idea of producing the band's album himself but later hired Don Gilmore (Linkin Park) for the job. "Maybe next time, I don't know," the singer said.
So far Lo-Pro are the only band on 413.
"I'm pretty picky about what I'm going to bring to the table and I just haven't found number two yet," Lewis said. "There are plenty of bands out there that you could stuff down people's throat, but I, personally, don't want to have to do that. I like it so that the band stands for themselves."
Lo-Pro will join Staind and Static-X on a North American outing in July.
"We're going to try to keep it to like 1,500- to 2,000-seat [venues], $20-$25 per ticket, and hopefully just give the fans a good show that they can afford to come see," guitarist Mike Mushok said.
During a recent string of headlining dates, Staind hired director Nigel Dick (the man behind the "Outside" and "For You" videos) to come along and shoot their next video (see "Staind's Second Single 'So Far Away' Comes Into Focus").
"It's pretty much live performance and B-roll, like backstage stuff," Lewis said.
The "So Far Away" video will debut in early July.