On his third album, aptly titled Unleashed, Bow Wow is barking like you've never heard him.
"I'm 16 years old now, [so] I'm talking a lot of garbage, talking a lot of trash, you know what I'm saying?" a brash Bow Wow said Saturday at Nickelodeon's Kids' Choice Awards. "That's how I'm doing it on this album."
So who will be the victim of the no-longer-Lil'-one's unleashing?
"I'm talking trash to everybody, man," Bow Wow said. "If you buy the album and listen to it, you'll know who I'm talking to."
One might expect a war of words with fellow youngster rhyme slinger Lil' Romeo, but that's not the case.
"That little cat ain't no rival with me," Bow Wow said. "You got to think about it. I'm 16 years old. He's 13. He could be my little brother, so, you know, I never really feel like no competition, but it would be a different ... if he started talking about me, but little man never said nothing wrong about me."
Unleashed, due in June, features production from the Neptunes, Bone Crusher and Jazzy Pha (Lil' Wayne), among others, but none from longtime Bow Wow collaborator Jermaine Dupri.
"I didn't work with Jermaine this whole album, so it kind of gave me the opportunity to just step up and just do what I want to do, put everything together and just write for the fans," Bow Wow said.
Before dropping his third album, the rapper, who starred in "Like Mike" last year, is shooting his next movie, an ensemble comedy called "Johnson Family Vacation" (see "Bow Wow, Solange Going On 'Vacation' With Cedric, Vanessa Williams").
"He's a great actor," co-star Vanessa Williams said of Bow Wow. "We're having a good time."
In what free time is left, Bow Wow is developing his own fashion line, Shago Clothing.