When you release a record that hits #1, then you produce a movie, send it straight to video and watch it enter the music video sales chart at #1, pretty soon people are going to want to know who the heck you are.
And so it went for Master P back in 1997.
MTV News caught up with the hip-hop mogul in South Central Los Angeles to find out how he built his empire.
"Basically what I did was I prepared myself, constantly moved," Master P said. "In business you gotta have a strategy. You gotta have plans. You gotta organize yourself for growing and that's what I did. I knew '97 was gonna be the year we was gonna grow.
"My call in life is to make the best music I can make and talk about the things I done seen," he added.
P's experience helped him make a successful venture into moviemaking. "I'm Bout It," a raw, self-produced film about his life in the New Orleans ghetto, had sold over 200,000 copies since its straight-to-video release that June.
"I wanna be the first ghetto filmmaker in America, all ghetto movies," P said. "I'm gonna specialize in movies that nobody else wanna make.
"We gonna bring Hollywood to the 'hood, baby," he continued. "We gonna constantly just crank out movies the same way I did tapes and CDs. I think that's the blessing of having your own company, being able to do your own thing. And that's what No Limit is all about."
Some 200,000 Muscovites convened in Red Square for a free concert from Prodigy as part of a snowboarding event sponsored by a British beer company.
"You can't compare it to a normal gig 'cause the whole event is significant," the group's Liam Howlett said. "It's definitely the biggest crowd we've played for."
"The Russian kids hadn't seen that sort of thing," bandmate Keith Flint said, "and to suddenly have bands turn out, snowboarders turn out, and a big ramp in an area where they're usually searched before they enter and then just be free to pack the streets and go wild [is a big deal]. I think that must have been quite an event for them, really."
Three-fourths of Jane's Addiction had regrouped, and, six years after their crack-up, were putting out an album. The LP wasn't exactly new, though; titled Kettle Whistle, the album contained mostly old live and unreleased stuff, but it did also offer two new tracks with the Red Hot Chili Peppers' Flea on bass.
"It's called Jane's Addiction, but you can feel the title up in the air or put it on the back of your jacket, I don't know what to do with it," always spacey frontman Perry Farrell said. "Really, what it is, is we're playing together."
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