WC's new video with Snoop Dogg and Nate Dogg opens with the Westside Connection rapper running down an alley with a police car hot on his heels.
At first it may seem like a scene from "Friday" or "Set It Off," movies WC wreaked havoc in, but as the camera pulls back, we see he is carrying a torch.
Welcome to the Ghetto Olympics, where the flame the rapper lights to begin the festivities is powered by a hoodlum holding a Bic lighter.
In the video for "The Streets," directed by Chris Robinson (Nas, P. Diddy), WC, Snoop Dogg and Nate Dogg drop their rhymes in Los Angeles Coliseum as teams from Compton, Detroit and Baltimore compete in events such as hair braiding and Crip walking.
The Ghetto Olympians also partake in car painting, Kool-Aid making, a pimp beauty contest, a tattoo contest and a race that involves carrying TVs and jumping over backyard fences. The events and video culminate with WC in the dice-rolling finals.
Snoop, who was a leading scorer in a celebrity basketball game for the Magic Johnson Foundation the day before, did not compete in the ghetto games during the 20-hour shoot, but not because he was too tired.
"He wasn't tired at all," Robinson said. "You would think he would be, but he's just on it all the time. He left the shoot to go coach his son's football team!"
"The Streets" is the first single from Ghetto Heisman, the follow-up to WC's 1998 debut, The Shadiest One (see "WC Can't Hold Back On New Album"). The new album, which does not yet have a final track list, is due October 22, according to a Def Jam spokesperson.
WC, a veteran West Coast rapper, formed Westside Connection with Ice Cube and Mack 10 in 1996 and released the hit album Bow Down shortly after.
Robinson, who recently filmed videos for Monica's "All Eyez on Me" (see "Monica's Next Album Showcases Her Newfound Potty Mouth") and Xzibit's "Multiply" (see "Xzibit Clip Has Bus With Stripper Pole But 'Nothing Corny' "), will next direct a clip for Erykah Badu's new single with Common. He's also writing and reading feature film scripts to possibly direct.
"My thing is, I want to make the right movie, a movie that I'm passionate about, a movie that is worth me stepping away from music videos, which is something I love," Robinson said. "I don't want to be an employee for a studio. I'd rather do a smaller project and have control over it and create something. I love guys like Guy Ritchie and Darren Aronofsky. That's the route I'm going to go."