Uncle Kracker Won’t Pay Lip Service To Willa Ford In New Video

Ford plays Kracker's love interest in video for his new single, 'In a Little While.'

Not many men would turn down an opportunity to kiss Willa Ford. Leave it to the unconventional Uncle Kracker, however, to prefer keeping his lips to himself to swapping spit with the lovely pop singer.

No, Kracker hasn’t pledged his allegiance to the “He-Man Woman Haters’ Club” or anything drastic. Ford plays Kracker’s love interest in the video for his new single, “In a Little While,” from his forthcoming album, No Stranger to Shame, due August 27. Besides being labelmates, the two are friends, and the modest and shy Kracker felt more comfortable acting all romantic with someone he knew rather than a complete stranger.

“They wanted me to be all lovey-dovey with somebody — maybe
smooching or holding hands or something like that — and I’m like, ‘I don’t want to do that,’ ” Kracker said. “But me and Willa are friends, and I figured as long as I had somebody that I knew [to do it with, it wouldn't be so bad.]

“Because I get awkward when it comes to stuff like that,” he admitted. “I thought that we could bring the same chemistry without having to hold hands or kiss, just by being good friends. You know, we could give the same idea probably. She’s a cool chick.”

The clip was shot a few weeks ago in Los Angeles by director Nick Quested (DMX, N.O.R.E.). Similar to the regular-guy image that Kid Rock — for whom Kracker provides DJ accompaniment, in Rock’s Twisted Brown Trucker Band — evokes in his latest video, “You Never Met a Motherf—er Quite Like Me,” Kracker appears out of place in the video’s portrayal of the glamorous L.A. scene.

“I’m sitting at this big L.A. party like I don’t belong here,” he said, describing the video’s theme. “Everybody’s dressed up. It looks like a Puff Daddy party, sitting around a pool. And I’m in there in a flannel and blue jeans. And it creeps through the song that there’s something wrong here, I don’t belong here.”

While the video is still in the post-production stage, “In a Little While” is expected to surface at radio later this month. Paired with the song’s languid, cowbell-knocked beat and country inflections, Kracker’s words should prove easy to relate to by nearly all who hear them.

” ‘In a Little While’ is about the one that got away,” he said. “Everybody’s got one that got away. I know I have one that got away.”

Kracker will hit the road again with Kid Rock when the Bullgod shares a stage with Aerosmith and Run-DMC on a trek that begins August 13 in Holmdel, New Jersey (see “Aerosmith/ Kid Rock/ Run-DMC Tour Schedule Walks Your Way” ).