Nearly every rapper has his own clothing line these days, but there are few
with as much credibility as the one crafted by Black Eyed Peas' Will.I.Am.
The founder of the new I Am Clothing has not only designed outfits for his
hip-hop trio and Levi's, he actually studied fashion design in college.
So with the launch of his own line this month, is he applying what he
"Nah," Will said recently from his Los Angeles recording studio. "You can't
learn fashion in a classroom."
Instead Will based his designs on his own unique tastes. The rapper is fond
of shopping at thrift stores and sprucing up old items with modern touches.
His I Am Clothing line, which he debuted with a fashion show/concert this
month at the Sunset Room in Hollywood, is a reflection of that.
Unlike the bright and flashy threads designed by Sean "P. Diddy" Combs or
Outkast, I Am clothes items are mostly earth tones and have an almost worn
look, similar to Diesel.
Will is also focusing more on women's clothing than men's, though both will
be available in Los Angeles boutiques by the end of the month and in retail
stores across the country later this summer.
"I don't like designing for dudes," Will said. "Dudes are so picky. They
aren't willing to try something different like the ladies are."
Will's designs for women vary from bell-bottom jeans to ultra-low-cut tops
(a la Jennifer Lopez's famous Grammys dress). His men's clothing looks
similar to the comfortable clothes he wears, such as two-tone long-sleeve
The Black Eyed Peas are putting the finishing touches on their third album,
due in the fall (see "Black Eyed Peas
Exhibit New Breed Of Elephunk On Upcoming LP").