The Los Angeles set of Jay-Z's "Song Cry" video on Friday didn't look too different from the settings of many of Jigga's past clips women with beauty that's priceless, $100,000 cars and multimillion-dollar mansions with front doors large enough to fit on cathedrals were all on hand. But unlike such clips as "Big Pimpin' " and "I Just Wanna Love U (Give It 2 Me)," "Song Cry" has a twist, according to its star.
"It's like boy meets girl," Jay said of the Sanaa Hamri-directed video. "They've been together from day one. They grew up together in the 'hood from humble beginnings. They were together and everything was cool. Then he made it successful and all the trappings came with it fast money, fast cars, partying and time spent is less and less. It just gets crazy. It's not necessarily cheating, it's just partying and being a real busy person, relationship strain and what comes along with it."
It's been months since Jay dropped the last video from The Blueprint, "Girls, Girls, Girls," and he said he wasn't thinking about doing another one until his friends and fans persuaded him otherwise.
"There was a gap between the videos [because] after the tour I started working on another album," Jay said. "What happened was, I was just gonna leave [The Blueprint alone] and start The Blueprint 2: The Gift and the Curse, but everybody was asking for this video so I had to give it to them."
Jigga disclosed that fans eagerly anticipating his project with R. Kelly, The Best of Both Worlds, won't see a clip for a tune off that collection anytime soon. He said he's not sure when they will be doing any videos.
It seems like a black cloud has been lingering over that LP for the past few weeks. The two have had to face indecisiveness about the first single, Kelly's sex scandal (see "The R. Kelly Sex Tape Saga"), bootlegging and the fact that some radio stations are already playing no less than five songs off the album in heavy rotation. The latter two issues have caused Roc-A-Fella to push the album's release date up from March 26 to March 19 (see "Bootleggers Get The Best Of Jay-Z, R. Kelly").
"As far as the street date, it's the same thing every time," he lamented. "It's the gift and the curse. It's an honor that everybody wants your music fast, but on the other hand, it's another thing when the music gets out before you [want it to]. Because that's your art. You feel attached to it. You feel a certain way and you want people to go out and support it. The time that you take, it's like a piece of your life. You take parts of your life and you put it on these records and then for it to just be traded and moved around [is frustrating].
"And it's another horrible thing for radio to be involved in something like that," he continued to vent. "Them getting involved in their sharing and playing, I don't understand it."
Jay is so shell-shocked, you'd have to hire Ethan Hunt or James Bond to get the 411 on The Blueprint 2.
"Its top secret," he said about how he plans to mold his opus. "I'mma take this next one to the mountains."