Forget Michael Jordan or Kobe Bryant, a sure bet to impress audiences at
next month’s NBA All-Star weekend is Britney Spears.
The pop star will be shooting out lyrics — not basketballs — when she
performs during a television special organized by the National Basketball
Association to promote literacy, according to Spears’ spokesperson.
Spears and other artists to be announced will perform at the
Pennsylvania Convention Center on February 9 for the “The NBA All-Star Read
to Achieve Celebration.”
NBC, TNT, Nickelodeon, BET, NBA.comTV and Canada’s MuchMusic will broadcast
the special live simultaneously at 11 a.m. ET. (MTV’s parent company, Viacom, also owns Nickelodeon and BET.)
“NBA Inside Stuff” co-hosts Ahmad Rashad and Summer Sanders will co-host the
The NBA and the NBA Players Association launched the Read to Achieve
campaign last May. LL Cool J, Missy Elliott and Busta Rhymes, who are among
the players and celebrities on the NBA All-Star Reading Team, have supported
the organization and their reading events.
The NBA’s annual All-Star weekend includes the popular slam-dunk and three-point
contests and culminates with the All-Star game on February 10.
Spears’ debut movie, “Crossroads,” opens February 15 (see “Britney’s Heart
Into ‘Crossroads,’ Outtakes From Flick Appear On Britney“ ).