The Ruff Ryder kin are heading down to Atlanta to extend some family love to Bubba Sparxxx.
With director Chris Robinson at the helm, Jadakiss and Bubba Sparxxx will shoot the video for their rhyme exchange, "They Ain't Ready," on November 6 and 7. The clip will feature Jada and Bubba introducing each other to their respective inner circles and lifestyles, according to a source in the Ruff Ryders camp.
Produced by Timbaland, the track is the next single off of the Ruff Ryders compilation Ryde or Die Volume III: In the R We Trust. The album is due out on December 18, the source said.
Early last month, the company contemplated putting out Eve's "You, Me, and She" as the follow-up to the current offering, the remix to Jadakiss' "We Gonna Make It" featuring Eve and Styles (see "Eve Gets Snarky At Two-Timing Ex On New Ruff Ryders Track").
Styles, who's gearing up for the early 2002 release of his solo LP, A Gangster and a Gentleman, will be featured on Ryde or Die Volume III with a solo effort called "Shoot 'Em in the Head" and a collaboration with Tha Eastsidaz entitled "Eastside Ryders."
"It's harder going solo," Styles said, adding that he's learned by observing everything his LOX groupmate Jadakiss has gone through with his solo album, Kiss Tha Game Goodbye (see "Jadakiss, DMX Team Up For Goodbye").
"It's a lot more work," Styles said. "A lot more sh-- is on your back. Now they're just going to say something about you [instead of your whole group]. It's good, because I think we're going to be bigger when we do it as a group again."
Like the remaining third of the LOX, Sheek, Styles has been rampaging with freestyles and a handful of songs on the underground mixtape circuit in hopes to build a buzz for album.
"People always compare us, so you gotta go hard," he said. "We're brothers, so we don't really care. They heard Kiss' album, now they want to scream on me. When they hear my album, they're gonna scream on Sheek. It's a natural thing to do. That's how the game works."
The Yonkers, New York, native, who once rhymed that he was a "positive and negative n---a," said his album will reflect his dual characteristics.
"That's why I named my album A Gangster and a Gentleman," he said. "I feel there's two sides to every coin. I try to be truthful and I'm a good person, but I've also got a negative side. I don't feel guilty about either one. Whatever I do, I feel is justifiable. Maybe not in other peoples' eyes, but within myself, I feel it's justifiable. Maybe I might get a little violent, but that's how it goes sometimes."
Although he's still putting the project together, he said producers such as PK, Swizz Beatz, Rockwilder, and DJ Twins provided beats for songs on his album, including the title cut, "We All Gonna Die" and "The Ghost,' which is getting play on mixtapes now.
"That's basically a joint describing why I call myself 'the Ghost,' " he said. "I just wanted to take the time out to explain why, kind of get in-depth. I'm just a deep, spiritual person. I feel like I'm moving when I'm not moving. I just be vibin'. I just feel out of this world sometimes."
Here on Earth, the LOX are also concentrating on starting their own label, D-Block, with young-gun line-thrower J-Hood as their leadoff hitter.
"It will be in the future," Styles explained. "It really means 'discipline,' 'dedication' and 'determination,' things of that sort. We're keeping it quiet, though. You don't want to say too much sh-- before it happens.
"[J-Hood] is 17 or 18," he continued. "We had him since he was 12. That's what it takes. You've got to get to know a n---a. You don't become family overnight."