Not since Victoria’s Secret launched the Miracle Bra has a piece of underwear generated so much support.
The beaded Dolce & Gabbana bra Madonna wore during 1993’s Girlie Tour fetched a record $23,850 at a Sothebys.com online auction that ended Wednesday. This was the highest price ever paid for one of the pop superstar’s costumes, according to a Sothebys spokesperson. The pre-sale estimate of the undergarment’s selling price was $7,000 to $9,000.
The previous record-holder was the cone-shaped bra designed by Jean-Paul Gaultier for 1990’s Blond Ambition tour, which netted $21,150 at a Christie’s auction in April.
Co-hosted by New York shop Gotta Have It Collectibles Inc., the two-week auction of Madonna memorabilia reeled in a total of $205,332.
Among the more interesting items up for bid was a package containing an early four-song demo tape, Madonna’s résumé and a rejection letter from Millennium Records saying the singer wasn’t “ready yet” (see “Letter Saying Madonna ’Not Ready’ For Superstardom For Sale” ). The collection sold for $6,037.
Other keepsakes for which Madonna fans cracked open their piggy banks included her black sequined bustier with gold tassels from 1987’s “Who’s That Girl” tour, which sold for $20,550; handwritten lyrics for “Like a Prayer,” which fetched $20,000; her MTV Video Music Award for “Express Yourself,” which drew $11,500; and a platinum record award for “Like a Virgin,” which went for $5,175.