The dog is ready to bark again. DMX is gearing up for the September 25 release of his fourth album, now titled The Great Depression, with two video shoots in eight days.
X, who's been relatively quiet since last summer (this is a guy who released his first three albums between May 1998 and December 1999, mind you), will film the clips for the first two singles, "Who We Be" and "You Must Be Blind," starting this week.
"Who We Be" will be a two-day shoot and start production on Wednesday in Baltimore, according to Def Jam. J. Jesses Smith, who directed the upcoming movie "Crime Partners," featuring Snoop Dogg and Ja Rule, will helm the video, which is said to center around a barbecue.
No word on the plot of "You Must Be Blind," which Joseph Khan is slated to direct on August 7 and 8 in New York. Kahn, who has worked with Destiny's Child, Aaliyah, Britney Spears and Mobb Deep, will also direct DMX in his next movie, "The Crow: Lazarus," which begins production early next year (see "Kahn To Direct DMX In Next 'Crow' Film").
DMX recently gave New Yorkers a taste of the upcoming LP, debuting the track "We Right Here" on Funkmaster Flex's Hot 97 radio show. The song includes the hook, "We right here, we ain't goin' anywhere."
Def Jam says no decision has been made on which of the two singles will be released first. The album previously had the working title The Ears (see "Arizona Desert Is Muse To DMX's Ears).