You might have to put up with sleepless nights caused by wild parties and parking obstructed by visitors’ Bentleys, Benzes and tour buses, but living next door to P. Diddy could really be a hoot. At least according to his video for “Bad Boy for Life,” which depicts Diddy and his famous playmates spreading the love.
“You’ve got this perfect middle-American town,” Diddy said of the video’s concept, which he conceived with director Chris Robinson. “They keep their doors open and everybody gets along with everybody. There ain’t no parties thrown. Everybody goes to bed at 9 o’clock. Then P. Diddy and the Bad Boy Family move in. You see how the cultures mix and we’re all able to get along.”
Stopping by to check out PD’s digs in the video are Mike Tyson, Snoop Dogg, Ice Cube, Dave Navarro, Travis Barker from Blink-182, Xzibit, Ben Stiller, sportscaster Pat O’Brien and Shaquille O’Neal, who plays Diddy’s cousin.
“We’re definitely taking it back to when you wanted to see a Michael Jackson or a Puff Daddy video,” Diddy said of the clip. “You knew it was going to be something different. This video is like a mini-movie. It’s not like I just called my friends for cameos; they all play parts.”
The video will premiere July 10, the same day his third album, The Saga Continues, hits stores.
Offscreen, it’s highly unlikely you’ll be able to borrow a cup of sugar from your friendly neighborhood Puffster any time soon. Diddy said he’d be visiting fans and peers this summer before mounting a full-scale tour early next year.
“We definitely have big tour plans,” he said. “We want to take it out in January. We’re going to start showing up in different cities to warm up and try out material in certain clubs and small venues. There will even be surprise guest appearances at other people’s shows.”