The shiny suits, glittering ice and Bentleys that helped make Puff Daddy famous will have no place in the brave new world of P. Diddy.
Sean Combs said Wednesday that his days of flaunting his lifestyle are over at least in his songs and videos.
"We used to talk about wanting to get some money, but that's when hip-hop was based on your dreams and your fantasy," Combs said. "The whole thing now is the dreams and fantasies were achieved, and you don't want to make it the focal point. You can't keep beating that dead horse. ... That was a time for us there are different eras in the dynasty. We had our bling-bling era."
The recently released video for G-Dep's "Let Get It" which simply finds Combs, G-Dep and Black Rob rapping and dancing against a white background illustrates Bad Boy's future style, Combs said. "You're gonna see from our videos, even our latest video, that it's all about the performance the performance, the attitude and the dancing."
After seeing the impact the "bling-bling era" encapsulated in "It's All About the Benjamins" and other Puffy hits had on hip-hop and youth culture, Combs said that he hopes that he can use his music to send messages that are "more positive" and less materialistic. But he said he hopes fans can understand the difference between the Puff Daddy or P. Diddy persona and Sean Combs.
"There's a way to do it so that's not the only image they see. No matter what in life, there has to be balance," Combs said. "So I got to be responsible for my own image and making sure that it has balance and that you see the many sides of P. Diddy."
Combs told MTV News of his name-change plans Wednesday, during his first on-camera interview since his acquittal on gun possession and bribery charges (see "Puff Daddy Says You Should Now Call Him P. Diddy")
Predictably, comedians have jumped on that announcement with glee. Comedy Central's "The Daily Show" suggested that Combs made the change so that he could begin sampling his own old albums, and David Letterman suggested alternate names in a top-10 list.
Among Letterman's suggestions: "Puff Boy-Ar-Dee," "Howdy Diddy," "Milk Duddy," "P. Blicity Stunt" and "J. Lonely."