LOS ANGELES To turn Cold's new video into "a claustrophobic, never-ending nightmare," director Fred Durst simply tapped into the psyche of singer Scooter Ward.
"Cold is a very dark band," the Limp Bizkit leader said during a break in the "No One" video shoot on Saturday. "Scooter has a very dark personality he's a person who dwells on a lot of pain and depression. Life probably seems like a nightmare to Scooter, so I wanted this video to seem like a nightmare."
In the clip for "No One," Ward is seen opening a book that contains a mysterious key. When he inspects the key, he is transported into a netherworld where he must escape from several shrinking rooms through a keyhole, only to wind up collapsing in a dark tunnel, covered with tarantulas.
Durst, who has directed clips for Korn, Staind and his own band, said he wanted to capitalize on Cold's use of a spider as their logo and "bring it out in a comic book way."
The arachnid imagery also serves as a metaphor for the band's sound, according to drummer Sam McCandless. "Our sound is real slow and creepy, like a crawling spider."
Cold said they were happy to put the video in the hands of an old friend. "[Durst] knows Cold; he's known us since we were kids," Ward said.
The relationship between Cold and Limp Bizkit is rooted in the music scene of Jacksonville, Florida, where both bands paid their dues. Durst and the other members of Limp Bizkit became fans of an early incarnation of Cold called Grundig. After things started to pick up for Limp Bizkit, Durst invited Ward to his home studio to record some acoustic tracks. He used the demos to get Cold a record deal.
"No One" appears on Cold's second album, 13 Ways to Bleed on Stage, released in September.
Ward said he wrote the dismal rock song for his mother. "Her friend had moved away recently and she had some people not be with her anymore, and so she had some hard times."
The album features guest spots by Staind's Aaron Lewis and Dollshead's Sierra Swan, as well as production by Durst and former Nine Inch Nails drummer Chris Vrenna.
"This is a good band they made a great record, and it's their time," Durst said.