Apparently U2's recent embrace of techno won't end with the beats on the group's "Pop" album.
According to "The Hollywood Reporter," the band is launching a dance label, Kitchen Records, which takes its name from the Dublin, Ireland club the band owns.
U2 leader Bono will reportedly oversee A&R duties with Reggie Manuel, who will handle the daily workings of Kitchen Records.
The band has recently flaunted its fondness for dance with the club-ready sounds of "Pop" and its corresponding "PopMart" tour, which boasted turns by DJs Howie B and David Holmes.
In a much more low-key (and literal) jaunt into the club scene, the band also reportedly managed to go club-hopping in Johannesburg, South Africa Sunday night without being spotted by locals. According to "The Nando Times," the band was killing time in the South African city before jetting to Australia for the next leg of their "PopMart" tour, and visited a few clubs in the wee hours of Sunday morning
before resting and catching their flight.
The band is scheduled to play four shows in Australia before moving on to Japan, and eventually returning to South Africa.