Wallflowers, Third Eye Blind Toast Jack Daniel's

A thousand-odd audience members -- comprised of contest winners and some of Lynchburg, Tennessee's 361 residents -- -were among the first to see The Wallflowers play live in advance of the release of the group's third album, "Breach."

The band joined Third Eye Blind on Saturday for a concert celebrating the 150th anniversary of the the town's pride and joy, Jack Daniel's Tennessee Whiskey, at the spirit's distillery, located 75 miles southeast of Nashville.

The performances were the culmination of over a month's worth of musical events held around the country to promote the anniversary of "Old No. 7." In a move similar to Miller's "Blind Date" contests, audience members were not told who would be performing, only to expect "name" talent.

Meanwhile, impatient fans can get a sneak preview of The Wallflowers' "Breach" when the band hosts a "First Listen" special airing Monday night at 10:30 p.m. (ET) on MTV. The album is due in stores on October 10 (see

"Wallflowers Reveal "Breach" Date, Track List").

On the live front, Jakob Dylan and company kick off a mini-tour with a show Monday night in Atlanta, with four dates set aside to open for The Who at New York's Madison Square Garden (see "Wallflowers Find Focus With Michael Penn, Add Live Dates").

As for Third Eye Blind, the Jack Daniel's performance is one of several promotional appearances the band is making for alcohol-based businesses. The group is also doing a series of private, contest-winner-only gigs for the Beck's beer company, including shows in Chicago (11/30 at The Metro), New York (12/7 at Irving Plaza), and San Francisco (12/9 at The Fillmore).