UPDATE: Robbie Williams Rocks "DJ," Starts Lyric Contest

Robbie Williams has taken to the Web to debut his new single, "Rock DJ," the first offering from the British pop singer's new solo album, due out in the U.S. later this year.

For the song, Williams has shot an exclusive internet-only video for "Rock DJ" that features him performing and prancing to the song against a stark white backdrop, a setting that evokes the color scheme and design of the recent Gap commercial campaign.

The clip was directed by Simon Hilton, who previously filmed Williams' live videos for "Strong" and "Millennium," as well as Supergrass' "Moving" and David Bowie's "All The Pretty Things Are Going To Hell."

On Friday, the BBC debuted a very different version of the "Rock DJ" video during the "Top Of The Pops" show, and the British broadcasting service has already placed an early-evening ban on the video because of its gruesome imagery, according to Reuters.

In that version of "DJ," Williams strips naked in front of a group of

female roller-skaters, then begins ripping off his flesh and throwing it at the women to get their attention.

The horrific ploy works, as the skaters then devour the flesh off of Williams' body, leaving only a dancing, computer-animated skeleton.

The video ends after flashing a joke caption: "No Robbies were hurt during the making of this video."

As part of the official premiere of the new "Rock DJ" single, Williams has also launched a special "Get Lyrical" songwriting contest in which fans are being asked to write the words to a melody composed by Williams and frequent collaborator Guy Chambers.

Chambers and Williams came up with the audio while working on the new album at Edwyn Collins' West Heath Yard studio in London, and is said to be inspired by the French band Air.

The contest is open through August 3, and winners will be selected in five languages: English, French, German, Italian, and Spanish. Those winners will receive a Pioneer hi-fi stereo

system, along with a copy of their lyrics signed by Williams.

One grand prize winner will win a £1,000 (approximately $1,500) prize, as well as a publishing contract with EMI for the track, which will then be made available for other performers and artists to record, as Williams has not committed to actually singing the winning composition.

Complete details and rules for Williams' "Get Lyrical" contest are available via the singer's official Web site, at www.robbiewilliams.com.

Williams will be kicking off a U.K. tour in October, while the follow-up to his 1999 album, "The Ego Has Landed," which sold more than 500,000 copies in the U.S., is expected out in the fall.