Sugar Ray Coasts Low-Riding Groove For "Every Morning"

The jokey title of the new Sugar Ray album, "14:59," is a reference to the well-known Andy Warhol dictum that in the media-drenched future -- which we now inhabit -- everyone would get to be famous for 15 minutes.

Although the title suggests that Sugar Ray has just one second left of fame before the old day jobs beckon, the band is hoping to extend its moment in the musical sun with the help of its summery single, "Every Morning" [28.8 RealVideo].

The video for the first single pays tribute to such vintage icons as "The Bad News Bears," and the song itself drops a few passing mentions to a few classic tracks, including Hugh Masekela's 1968 hit "Grazing in the Grass," and Malo's 1972 single, "Suavecito."

"We referenced 'Suavecito' because growing up in California, you know, that was just like the low rider anthem," Sugar Ray singer Mark McGrath explained to MTV News. "Any car show or swap meet you'd ever go by, you'd always hear that [song] and that just stuck in your mind."

"We actually came up with that part," he added, "and it was very similar to Malo's part. We were sort of imitating it, and then we said, 'Let's just leave it, we're gonna change it later.' It really makes the song -- we think -- so we just left it" [28.8 RealVideo].

Although the band says it doesn't have any plans yet for a second single or video, Sugar Ray is scheduled to take its street-cruising grooves onto the road next month, and will launch a joint tour with Everlast in Las Vegas on February 5.