By signing a 13-year-old newcomer named Myra to its Walt Disney Records, the Disney corporation looks to be moving from featuring teen pop stars on its various media outlets to breeding some of their own.
Describing Myra's sound as featuring "exciting Latin rhythms" to accompany the singer's "soulful expression" and "youthful spirit," the label plans to recruit many of the songwriters and producers behind the chart-topping works of such pop royals as Christina Aguilera, Britney Spears, and 'NSYNC to work with the singer.
Walt Disney Records' Senior Vice President of A&R, Jay Landers, said in a statement that the company intends to fully develop and promote Myra as a serious long-term artist, not just a "teen star."
Regardless of whether Myra will make inroads in a marketplace glutted with teen solo artists and groups, she can count on having her work promoted on such corporate outlets as Radio Disney, The Disney Channel, Disney.com, the company's
home videos and films, and at the entertainment conglomerate's lucrative theme parks.
Myra's debut single, "Magic Carpet Ride," is set to appear on Walt Disney Records' "La Vida Mickey" album, which hits stores May 23.
Her album is tentatively scheduled for release early next year and will feature at least four tracks by Narada Michael Walden, producer of multi-platinum pop hits for Whitney Houston, Mariah Carey, and Aretha Franklin.