Ricky Martin Inks Endorsement Deal With Pepsi, Preps For Fall Tour

Latin superstar Ricky Martin has become one of the most marketable international music stars around, and he’ll now flaunt some of that appeal in a series of new advertisements for Pepsi.

The soft-drink company is preparing to launch its biggest Latino ad campaign to date and has tapped Martin to appear in the print and TV spots for its Goza El Sabor (“Joy of Cola”) campaign. The first commercial will reunite Martin with an old chum, director Wayne Isham, the man behind the singer’s eye-popping “Livin’ La Vida Loca” clip.

Earlier this year, Ricky Martin and Janet Jackson teamed up for a Pepsi ad that featured the duo belting out a Spanish version of Janet’s track, “Ask For More.” The Jackson-Martin ad was shown only in Europe, but plans call for Martin’s new commercial to premiere next week on Univision, Telemundo, and Galavision.

Aside from the endorsement deals, Martin is scheduled to launch his fall North American tour on October 20 in Miami and continue through
a December 6 show in Cleveland.

Dates for Ricky Martin’s upcoming tour:

  • 10/20 – Miami, FL @ Miami Arena
  • 10/21 – Miami, FL @ Miami Arena
  • 10/22 – Tampa, FL @ Ice Palace
  • 10/24 – Atlanta, GA @ Phillips Arena
  • 10/26 – Philadelphia, PA @ First Union Center
  • 10/28 – New York, NY @ Madison Square Garden
  • 10/29 – New York, NY @ Madison Square Garden
  • 10/31- Chicago, IL @ United Center
  • 11/1 – Detroit, MI @ The Palace
  • 11/4 – Dallas, TX @ Reunion Center
  • 11/6 – San Antonio, TX @ Alamodome
  • 11/7 – Houston, TX @ Compaq Arena
  • 11/11 – Las Vegas, NV @ Mandalay Bay
  • 11/12 – Las Vegas, NV @ Mandalay Bay
  • 11/13 – Los Angeles, CA @ Staples Center
  • 11/14 – San Diego, CA @ Sports Arena
  • 11/18 – Phoenix, AZ @ America West Arena
  • 11/20 – Anaheim, CA @ Arrowhead Pond
  • 11/21 – San Jose, CA @ San Jose Arena
  • 11/22 – San Jose, CA @ San Jose Arena
  • 11/24 – Sacramento, CA @ Arco Arena
  • 11/27
    – Salt Lake City, UT @ Delta Center
  • 11/28 – Denver, CO @ Pepsi Center
  • 11/30 – Kansas City, MO @ Kemper Arena
  • 12/1 – St. Louis, MO @ Keil Center
  • 12/3 – Minneapolis, MN @ Target Center
  • 12/5 – Cincinnati, OH @ Crown Arena
  • 12/6 – Cleveland, OH @ Gund Arena