For K-Ci & JoJo, the formula for continued chart success is surprisingly simpleŠ it's all about the music.When the R&B hitmakers set about putting together their sophomore effort, "It's Real," the duo passed on high-profile production help and kept it mainly an in-house affair (with JoJo and Rory Bennett producing most of the tracks on the album). "If Jermaine Dupri or someone like that comes with a good track and it's hot, and we feel it fits us, yeah, I'll do it, but it's all about the track " JoJo told the MTV Radio Network. "I'm just not gonna pay for the names. It's all about the music." That philosophy lead the duo to work with producers Rose, Ralph C. Stacy, and Emanuel W. Officer on some of the album's tracks. (The big name R. Kelly did produce the track "Life.") It also led to a much tighter financial ship. "From the first album, the record company told us, 'This is the first time we've seen this in a long time. After selling half a million albums, we were
recouped,'" JoJo explained. "So we didn't spend a lot of money the first time, we didn't spend a lot of money this time. We just make the best record possible."So far, the approach seems to be working. "It's Real" debuted at number 11 on the "Billboard" album chart.