DMX, Eve, and Drag On plan to kick it with school kids at camp this month.
Ruff Ryders Entertainment, the home to the rappers, has announced plans to sponsor a weeklong summer camp program for kids from New York City and Westchester, New York, from August 28 through September 2.
Ruff Ryders artists including Eve, DMX, Drag On, and The LOX are expected to participate in the "Ruff Ryders Camp 2000," which will play host to 100 youths selected from several area Boys & Girls Clubs and NYC community centers.
The children, all between the ages of 8 and 15, are being sent to the hip-hop camp as a reward for their academic achievement during the past school year.
DJ Funkmaster Flex and comedian-actor Jamie Foxx have also pledged their time and support to the program, being held at Camp Pontiac, a 65-acre facility located near the Berkshire Mountains in West Copake, New York.
"So many times hip-hop labels are criticized for propagating
negative images in rap," explained Ruff Ryders Camp Executive Director Joaquin Dean in a statement. "This camp demonstrates that we always have the well-being of our youth at heart, and our intent is to support them whenever we can."
Meanwhile, the Ruff Ryders new compilation disc, "Ryde Or Die, Vol. II," is holding strong in the Top 20 of the "Billboard" albums chart and has sold some 712,000 copies in its first six weeks in stores.