The future of Bad Boy Entertainment has often been called into question since the untimely death of the label’s star, the Notorious B.I.G.
Puffy’s problems with the law, including a now-famous shooting incident (see “UPDATE: Jennifer Lopez, Puff Daddy Questioned After New York Club Shooting” ) and the haunting deaths from a rap concert the mogul promoted nearly 10 years ago (see “Puffy Sued Once Again Over CCNY Tragedy” ), have added to speculation about the longevity of Bad Boy.
But according to Puffy, Bad Boy is doing as well as ever. Carl Thomas’ “Emotional” has sold nearly 500,000 copies, Black Rob’s “Life Story” has sold over 770,000 units, and as we’ve previously reported, Puffy’s getting in on the teen pop market (see “Puffy Unveils His ’Dream'” )
“We have a new group
called ’Dream,’ a teen pop group, and they have a single out called…’He Loves You Not,’ and I’m leaving tonight to go shoot the video to that,” Puffy recently told MTV News. “I have Shyne coming out; we have a Shyne video coming and an album coming out. Oh, we have a 112 album and a Faith album that we’re working on.”[RealVideo]
Shyne, who may be facing up to 25 years in jail if he’s convicted in the Club New York shootings (see “Shyne Indicted For Murder, Grand Jury Still Mulling Charges Against Puffy” ), will be releasing his tentatively self-titled debut album on September 12, according to Bad Boy publicity.
Shyne’s current single, “Bad Boyz,” (the song and video features reggae great Barrington Levy) is already a radio favorite. The single was produced by EZ Elpee, who’s worked with Capone-N-Noreaga, Busta Rhymes
and the Notorious
B.I.G. Shyne’s album will also feature production from “members of the Hit Men,” according to Bad Boy publicity.
Despite Shyne’s uncertain future, the rapper will embark on a nationwide promotional tour of radio stations during August and September.