The Cardigans are currently in the U.S. where they will team up with acclaimed video director Jonas Akerlund to shoot the first video from their upcoming album, "Gran Turismo."
Akerlund, who has lensed widely hailed clips like Prodigy's "Smack My Bitch Up" [1.3MB QuickTime] and Madonna's "Ray Of Light" [700k QuickTime], certainly seems like a worthy candidate to shoot the Cardigans' video for a track called "My Favourite Game." However, as the band told MTV News this week, the director's résumé was not the deciding factor in getting him involved in the project.
"He's Swedish," singer Nina Persson explained.
"And it's a small country," guitarist Peter Svensson added.
Swedes [500k QuickTime] actually, because the dialog becomes easier," Persson said. "And we liked a lot what he had been doing before very much, and also he's a really cool guy, and he's into it as well."
"He liked the song as well," Svensson noted.
"It's a perfected match," Persson concluded.
We'll have to wait a while to find out, but the Cardigans new album, "Gran Turismo," arrives on October 5.