Memorial Funds Established For Man Behind Busta, Ginuwine Clips

Not one but two memorial funds have been set up in memory of Michael Lucero, a video director who was killed in a car crash in Nevada on May 8.

Lucero began working with Busta Rhymes back in 1993, when he helped to develop Busta's vivid image, and directed the remix video of Busta's "Woo Hah" with Old Dirty Bastard. The 34-year-old Lucero also directed videos for Ginuwine, the Jungle Brothers and Queen Latifah as well as rock acts like Luna and Johnny Lang.

Lucero was also into the outdoor sport known as "adventure racing," and taught outdoor skills and conservation for the Presidio Adventure Racing Company in California.

Lucero's family asks that donations in his memory be sent to the Michael Lucero Fund at Presidio's urban pioneer program, or to the Michael Lucero Scholarship Fund for travel documentary awards, at San Francisco State University.

For information on the funds, call Lucero's production company, What You See Is What You Get, at (415)