Ireland's Boyzone, while one of the most popular acts in the U.K. are largely unknown in North America, but this may soon change.
The band is planning a media assault on the U.S. to promote their new album "Where We Belong," which is being released in the U.S. August 25. The band's single, "No Matter What," shot to No. 1 in Britain the week it was released and remains in that position with sales totaling close to a half-million. All of the group's last 12 singles have climbed into the Top 5, making them one of the U.K.'s all time most successful bands.
Boyzone, who recently signed to Mercury in the States, arrived in the U.S. earlier this week for a two-week visit. Single-wise, the original idea was to issue "All The Time in The World," one of three extra songs the boys recently recorded in the States specifically for the American market. But the massive overseas success of "No Matter What," (which is from a new Andrew Lloyd Webber musical, "Whistle Down The Wind,")
has caused a change in plans.
The five Boyzone members were chosen from an audition of 300 hopefuls in Dublin in November 1993 and released their first album in 1994 and almost immediately reached teen idol status. The members are favored Fleet Street fodder; the British press report on their every move.
The band recently delayed plans to release a greatest hits compilation in the U.K. and have begun work on a fourth album.