Kid Rock, Sheryl Crow Join Project Celebrating Sun Records

Album, documentary mark 50th anniversary of rock label that produced Elvis, Johnny Cash classics.

Kid Rock switches from Y2K rap-rock to '50s rockabilly on a new cover of the proto-rock tune "Drinkin' Wine Spo-Dee-O-Dee," which is slated to appear on an upcoming all-star celebration of seminal rock label Sun Records' 50th anniversary.

Sheryl Crow, Eric Clapton and former Dire Straits frontman Mark Knopfler are also set to join the project, according to filmmaker Bruce Sinofsky, who's directing and producing a Sun Records documentary that will be released in conjunction with an album.

Kid Rock recorded his tune — which was an R&B hit in the '40s but was later performed by such early rockers as the Johnny Burnette Trio and Jerry Lee Lewis — with fellow Detroit rockers the Howlin' Diablos, according to Shooting Gallery, a production company involved in the project.

Sinofsky, who previously co-directed the acclaimed "Paradise Lost: The Child Murders At Robin Hood Hills" and "Paradise Lost 2: Revelations" documentaries, said he hopes to draw attention to some of the lesser-known artists of '50s rock with the as-yet-untitled film and soundtrack.

"Their music is fascinating. [People] have done so much on Elvis [Presley] and Johnny Cash and Roy Orbison. ... Nobody's focused on these other legends of rock and roll," Sinofsky said Tuesday from the legendary Sun Studios in Memphis, Tennessee, where he is filming part of the documentary.

Sinofsky is currently filming a reunion and jam session by such original Sun Records artists as Sonny Burgess, Little Milton and Johnny Bragg.

The film will also include footage of Paul McCartney recording a cover of the Elvis Presley hit "That's All Right" with Presley backing musicians Scotty Moore and D.J. Fontana, and an interview with Sun founder Sam Phillips. It's scheduled for theatrical release in August, with a PBS television broadcast set for September, Sinofsky said.

The companion album is tentatively due this summer, according to Sinofsky. Among the artists previously announced as part of the project are Third Eye Blind, Live, the now-defunct Ben Folds Five, Aerosmith, Bob Dylan, Led Zeppelin's Jimmy Page and Robert Plant, the Who, Jeff Beck, the Pretenders' Chrissie Hynde, Elton John, Rod Stewart and Van Morrison.

Phillips, who was among the first batch of inductees into the Rock and Roll Hall of Fame in 1986, was a producer and talent scout who opened Sun Studios in 1950 and oversaw the 1951 sessions for Jackie Brenston's "Rocket 88," a song that some historians regard as the first rock and roll record."

Phillips launched his Sun Records label a year later, and helped lay the early groundwork for rock and roll music by producing several of Elvis Presley's first hits, as well as tracks from the likes of Jerry Lee Lewis ("Whole Lotta Shakin' Going On"), Carl Perkins ("Blue Suede Shoes" and Johnny Cash ("I Walk the Line").