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What's "Never There"? Strata explore the idea that nothing is real in their new video, one that vocalist Eric Victorino likens to "Fight Club without the fighting, just the general feel and social commentary of it." The video was shot in an office building with white collar workers and interspersed with performance footage. This excerpt from the treatment describes how it all comes together:
"In this video the reality seen around a main character and the band is simply a video hologram or a fictional world created from three-dimensional projections. In fact, the video goes as far as suggesting Strata themselves are video holograms, as throughout the video you see them and the office world around them endure static interruptions, brief flickering, and, even complete fadeouts during the video.”
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