10/14/2011 00:00:00
It's not often you come across artists who have it all, but NERVO do. Australian sisters Liv and
Mim Nervo are the real deal: hit songwriters, producers, and DJ's whose skills have attracted a
Who's Who of pop music's hottest artists drawn to the girls' clever lyrics, indelible melodies, and
bold, sassy electro-pop sound that bridges the gap between the underground and the
mainstream. NERVO's impressive array of credits include co-writing and vocally producing the
song "Boots & Boys" on newly minted pop star Ke$ha's chart-topping debut album Animal; (as
well as writing and co-producing her tracks "VIP" and "F*** Him, He's a DJ") writing and vocally
producing four tracks on superstar DJ/producer David Guetta's three-time Grammy-nominated
album One Love, including the No. 1 Billboard dance single "When Love Takes Over" featuring
Kelly Rowland, which was also a #1 sales and airplay chart smash across Europe (#1 airplay slot
for 11 weeks) and Australia. They also co-wrote "If I Was A Man" from the Pussycat Dolls' latest Doll Domination; and Miley
Cyrus' "Let's Get Crazy" -- the theme song to Hannah Montana: The Movie. Their longtime
passion for club dance music and club culture has led the girls to also work with top DJs such as
Roger Sanchez, Armin Van Burren, Deadmau5, Kaskade, and Laidback Luke. Their pop
collaborations include Kylie Minogue, Ke$ha, Cheryl Cole, Rachel Stevens (scoring a UK Top 10
hit with "Negotiate With Love"), and Sophie Ellis-Bextor, as well as working their magic with top
hitmakers Rodney Jerkins, Cathy Dennis, Toby Gad, RedOne, Mirwais, The Underdogs, and
Greg Kurstin, to name but a few. "We've had great experience working with other artists and producers," Liv says. "We love finding
talent, figuring out what that artist stands for and nurturing their creativity." Now NERVO are
capitalizing on their solid track record by signing a multi-faceted label deal with Astralwerks/Virgin
Records that enables them to release their own music as artists for the first time ever. "After so
many years writing for and producing tracks for other artists, we are thrilled to be working on our
own material that truly represents who we are," Liv says. "When we're in the studio, we get the
chance to be artistically free and that's very satisfying." "With our own songs, there are no
creative boundaries, which are really exciting." Mim adds. The deal also enables Mim and Liv to tap into their roots in the underground club scene and sign
artists to their newly created imprint, NERVO Records. "We feel like this deal with EMI is the
perfect platform for us to showcase the young, hot talent we're always discovering through our
journeys, whether it's through spinning alongside our DJ friends or meeting an aspiring vocalist at
a club," Liv says. "Music culture is what turns us on so we want to be at the forefront of that by
finding artists and bringing out their best with NERVO Records," Mim says. That they should find themselves in this position isn't too surprising given their early exposure to
all things musical. Mim and Liv grew up in the suburbs of Melbourne, the twin daughters of Italian
immigrants. "Our parents were very nurturing," Liv says. "Anything we wanted to do, they would
make it happen." "We had violin lessons, piano lessons, singing lessons," Mim says. "We did
classical singing. We always loved to sing. But it wasn't an option to be a musician in our family.
You had to work hard, study hard and be a lawyer or a doctor. Our dad is an endodontist. Music
was seen as a hobby -- a luxury." Nevertheless, the girls, obsessed with all kinds of music -- everyone from Cole Porter and Gypsy
Kings, to Mariah Carey, Kurt Cobain, and Tom Tom Club -- wanted to be pop stars. "On our
walks home from school, we used to get bored talking to each other so we'd make up stories and
sing them as we were walking home," Mim recalls. At age 16, the girls were working as models
("mostly catalog stuff, but we got to travel the world," Mim says) when a local producer offered
them a job as demo singers. That producer, Paul Wiltshire (who has worked with the Backstreet
Boys among many others), also suggested they try their hand at songwriting and the girls found
they had a knack for writing lyrics and melodies. Not long after, a woman Mim and Liv had gone
to school with, Cassandra Gracey, who was working as a tour manager for London all-female pop
act Sugababes, contacted them and said she was interested in launching them as artists if they
moved to London. Gracey didn't have to ask the girls twice. "We didn't even look at each other, we just said, 'Yeah, we're good to go'" Mim says. "Two weeks
later, we left." Once the girls were in London, Gracey put them in touch with several producers,
which led to a publishing deal with Sony ATV and Razorboy. "We became songwriters because
we couldn't get arrested as pop stars," Liv says. The girls lived off of the spoils of their
songwriting, scoring a few hits in Asia, but eventually ran out of money and wound up working in
bars and restaurants for several years. "It was really hard to suddenly have to work in a bar every
night just so you can afford to do what you wanted to do. It was a really big crash," Liv says. Adds
Mim: "We'd have a meeting with these top A&R people and then they'd come in to the restaurant
where we were working. It was humiliating." "The driving force that kept us alive was that we really enjoyed being in the studio," Liv says. "We
got a real buzz out of writing and being creative. But it was a really hard time, and that kind of
levels you a bit. We felt like we went through a quarter-life crisis." But the story has a silver lining.
Many of their fellow bartenders and waiters were also DJ's, songwriters, and producer hopefuls
and the girls began to build what Liv describes as "a lovely, supportive community of aspiring
nobodies." They began going out to clubs and immersing themselves in London's cutting-edge
underground music and fashion culture, absorbing the dancefloor sounds of such inspirations as
Daft Punk, Justice, AIR, Basement Jaxx, and The Chemical Brothers, as they sharpened their
skills. "The DJ's weren't going for commercial success, it was all about the dancefloor and doing
what turns you on," Liv says. "It was more creative. The DJ's we were working with loved the fact
that we had come from the pop world and could write a melody." NERVO attended last year's Winter Music Conference where they previewed their debut dance
release 'This Kind of Love' on UK's Loaded Records, which has since gone #1 on the World Club
Charts and #2 on the UK Music Week Club Charts. The week was a huge success that saw them
DJ at parties for Paul Oakenfold and Pete Tong, and play the main stage at the huge Ultra
Festival alongside the world's greatest dance acts. Last Autumn, they toured with Paul Oakenfold
and Chuckie on the acclaimed 'Facelift' tour and released a highly acclaimed second single
"Irresistible". This summer will see NERVO play numerous dates in the USA and Canada with
pop icon Britney Spears on her 'Femme Fatale' tour, as well as dates in Ibiza and mainland
Europe. Over the next year, they will continue to scour the globe for the hottest talent to sign to their label,
as they step into gear as artists in their own right, collaborating with the best producers and
writers to create songs for their forthcoming debut album.
"We want to do it all," Mim says. "We really admire people like Timbaland, Missy Elliott, Mark
Ronson, Diddy, and will.i.am. They are all known as songwriters, producers, entrepreneurs, and
artists. None of them has been expected to stay in one lane and be known for one thing."
Finishes Liv: "So why should we?"
10/27/2011 10:16:46
08/02/2011 19:07:36
07/28/2011 19:34:51