"When I was in 12th grade, it was never my goal to do anything," says Jeffree Star, smoothing out his hot pink ponytail. "I started taking mortuary classes for putting make-up on dead people. Everyone annoyed me so I thought, 'Oh cool, they can't talk." I was an angry goth kid four or five years ago." That was then. Over 70 million music plays and 68 million profile views on his Myspace. Nearly 56,000 followers on Twitter and well over 1 million Myspace friends. Sold-out headlining tours of the U.S. and the U.K. in 2008 with one of the year's highest merchandise sales numbers at retail. His first EP, Plastic Surgery Slumber Party, hit #1 on the iTunes Dance Charts, while his last EP, Cupcakes Taste Like Violence, reached #6 on Billboard's Electronic Albums Chart. A reality TV show and signature make-up and fragrance lines are in the works.