Every day we make hundreds of choices that affect how we live. Some are bound to be great and others...not so much. And while we’re all ultimately responsible for the choices we make, some companies use advertising and marketing tactics that are more influential than you think. Take the tobacco industry for example. Even though we all know how harmful it is, cigarette companies have found ways to influence your decision to start smoking particularly in low income communities. How do they do it? Watch the episode to find out.This episode was created in collaboration with truth®. Checkout https://www.thetruth.com/ to find out more.