Pride in your heritage can be a beautiful thing. It can promote self-confidence, a sense of community, and a broader awareness of the issues a particular group of people may face. But what happens when that pride is used for totally opposite reasons? ‘White pride’ has, over the course of history, been a weapon used against people of color to silence and oppress them. It has associations with some pretty horrendous groups that promote violence and prejudice (such as the KKK). So when people wonder why it’s unacceptable to celebrate white pride, it’s important to consider its background.