For an artist, the hardest skill to master is the ability to transcend, be it the era that created them, the work that defined them or even the fame that elevated them. However, those who are successful are rewarded with a title that can only be earned: legend.
Derrick "D-Nice" Jones, who has a multi-decade music career that has taken him from the Apollo to Singapore and seemingly everywhere in between, can proudly say he's earned it. From Oscar night galas to the Super Bowl, and from Essence Fest to the legendary private parties thrown by Diddy, D-Nice can now be heard in places like Cannes, Singapore, South Africa and Miami.
To understand why D-Nice can be spotted spinning all over the globe, you need to know where he began: the Bronx. At just 16 years old, D-Nice was a founding member of the iconic 80s rap group Boogie Down Productions. By 1990, he had a Billboard number one single off his self-produced debut album "Call Me D-Nice." But as the landscape of hip hop and New York itself began to shift, D-Nice recognized the need to transcend.
A proven talent behind the turntables, D-Nice sought a creative outlet in famed downtown clubs such as Lotus and Table 50. The venues where pioneering DJs, like Mark Ronson and Q-Tip, were blending old school tracks and dance classics with the latest rock soon became his homes away from home, and it wasn't long before he was making a name for himself with a DJing style that set him apart from all others.
Suddenly, the MC from uptown was the hottest DJ downtown -- and around the world.
Not one to rest on his laurels, D-Nice discovered he not only possessed an ear for a mix but an eye for capturing stunning images as well. Strapped with a Leica Camera from his expanding collection, he began documenting his life and travels through the lens of his camera. A visit to D-Nice.com can yield a portrait of Dave Chappelle or John Legend as easily as it can yield an artful street scene of Brooklyn. Music and photography became two expressions of the ever-expanding BrandNice.
D-Nice moves seamlessly between gigs, whether he’s rocking The Apollo Theater's Spring Gala with Stevie Wonder or shooting the campaign for Dave Chappelle's Netflix comedy special. Currently a brand DJ for Hennessy, he also holds a DJ residency at Atlantic City's Borgata Hotel Casino and had the distinct honor of spinning multiple times at the request of President Barack Obama, including a performance at President Obama's 2012 Inaugural Ball. Positive and always creative, the father of two continues to evolve his BrandNice agency into new territory.
Keke Palmer is an actress, activist, music artist, host, author, humanitarian, and a passionate voice for her generation. Her new series, “Singled Out” based on the 90s hit MTV series launched on Quibi this April, where she hosts opposite Joel Kim Booster. She recently starred in the 2019 blockbuster hit film “Hustlers,” opposite Jennifer Lopez, Constance Wu and Cardi B. Palmer’s other feature film credits include box office mega-hit “Ice Age: Continental Drift,” “Joyful Noise,” “Brotherly Love,” and “Imperial Dreams,” among others. She’s also known for her work on the small screen with past TV credits including Lee Daniels’ “Star,” “Berlin Station,” “A Trip to Bountiful,” “Full Circle,” “CrazySexyCool: The TLC Story,” “Scream Queens,” and a six- episode arc on the second season of “Masters of Sex.”
Keke is the founder of her own record label Big Bosses Ent and prolifically records and releases music, most recently the hit songs “Virgo Tendencies” and “Sticky” for which she created the viral sensation “Sticky Dance Challenge”. She can also be seen weekdays co-hosting ABC’s popular daytime series “GMA3: Strahan, Sara, and Keke.”