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-- by Shaheem Reid, with additional reporting by Sway Calloway and Curtis Waller
Red carpets, vociferous music, clamoring paparazzi and hysterical fans — it was just a regular day for Sean "P. Diddy" Combs and the Bad Boy family. As he hit the center of the world, New York's Times Square, with his protégé Loon by his side, everything revolved around the rap mogul. Looking at P.D. and his entourage walk into the HMV record store, you got that movie premiere vibe, as fans reached beyond the steel barricades, desperately wanting to touch him. Many not only got to press flesh with the man, but got themselves a memory to last a lifetime.
Diddy unhooked the velvet rope and this welcoming, inclusive gesture resonated as loudly as the ear-piercing shrieks from his admirers. Sign autographs? Say "cheese" for even more pics? He was down with that. It was all a token of his appreciation, and part of the promotion of his latest LP, We Invented the Remix, the same album where he boldly contends that he and his crew of Hitmen fathered one of contemporary pop music's most revered and practiced of practices.
"We ain't serious," he clarified about this latest claim to fame the day prior to his in-store. Obviously he's into beats, not beef.
"We don't want any other remixers hitting us with any subpoenas or anything like that, it's a braggadocio, hip-hop sort of vibe," he continued before giving a summation of why he and his team of producers are the best at switching up tracks that not even Johnnie Cochran could defend against. "But we are the kings of the remixes. That's straight up. Don't no one put out no more remixes than us or produce more remixes than we do, and this remix album is like no other. We feel confident about it."
"The game plan is do a new record but keep the vibe alive of the original record," Deric "D-Dot" Angelettie said about song overhauling with Puff. "To try to take it — to quote 'Star Trek' — 'where no man has gone before.' "
Besides songs like the classic remix of "It's All About the Benjamins," Dot, one of Bad Boy's Hitmen, put in the board work on "The Notorious B.I.G." on We Invented the Remix. "You gotta look at the overall picture of what the original record is doing, then we say, 'OK, what can we do to take it to a bigger height? What type of sounds, what type of little subtleties?'
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Photo: Bad Boy
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