MTV: What else do you have as a strategy for going forward over the next couple of days?
MTV: I actually heard the phrase, "buy-cott."
Fanning: "Buy-cott," right. That's the phrase that was... I don't know if that's a common word or not. I think we made it up, but yeah, they're calling it a "buy-cott."
MTV: So that would really be something to get 20 million users out there, either clicking online or going into a record store and saying, "Listen, I heard this track on Napster, and now I want to get the whole record, and I wouldn't be buying it if it weren't for Napster."
Fanning: Well, yeah. The goal is to show that the 20 million people who use Napster love music, and they want to experience music. So this seems to be a very positive solution. What we want people to do is go out and purchase this music, and maybe we can show a spike in CD sales to show that these people really are supportive of the technology.
MTV: Does it just seem like it's happening to somebody else? Sometimes? All this hoo-ha? All the legal maneuvering? All the name calling back and forth?
Fanning: I don't know. I can remember sitting down and starting the project, and that's sort of what I miss. A lot of this stuff isn't exactly fun, so maybe I wish it was happening to somebody else. I don't know. Yeah, it does seem surreal, though. The number of people who are being reached by it. A lot of these people who are coming out and discussing it, supporting it, attacking the technology. It's definitely completely surreal.
MTV: Particularly tough for you is when someone, who I'm sure you respect, like Lars Ulrich from Metallica, has been so critical of what you've created. Has that been emotionally difficult for you or annoying to you?
Fanning: Well, to see anyone attack it is difficult, but I still feel strongly that the technology will be, and is right now, very beneficial and to many people. So I'm pretty confident that ultimately things will work out. [RealVideo]
MTV: There's been some talk in the press about how Napster has been reluctant to share its technology with other people. Is that intentional? What's the thinking behind that?
Fanning: That's not really something I can address. I don't know what to say, I'm sorry.
MTV: Have you been involved with all of the efforts to sort of create a business model for Napster so that it can become a profitable entity of any kind? Or is that not really something that you concern yourself with?
Fanning: I've heard a little bit about it, but it certainly is not my interest. My interest is definitely in the technology and improving that, and there certainly lots of improvements that can be made, so I'm pretty busy with that.
MTV: Do you keep tweaking it? Is it like the little project that someone would have in a garage, and you'll go on and tweak a couple of things?
Fanning: Yeah, absolutely. We get great suggestions all the time, so there's always work to be done, and there's always things to be fixed. No problem keeping busy with that.
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