Yoann Lemoine (born 16 March 1983) is a Frenchmusic video director, graphic designer and singer-songwriter. His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's single "Back to December", Lana Del Rey's "Born to Die" and Mystery Jets' "Dreaming of Another World".
Lemoine is also a neofolk musician, going by the stage name Woodkid. On March 28, 2011, Woodkid released his first EP Iron EP, and on March 18, 2013, he released his first album titled The Golden Age, which is an autobiographical record.
Life and career:
Yoann Lemoine was born in Lyon to a mother of Polish Jewish origin. He studied illustration and animation at the Emile Cohl School, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.
In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.
Lemoine's films are produced by Iconoclast.
In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna
In 2014 he produced the group Italian S&P (Salt&Pepper).
One explanation as to why Lemoine became a musician is that guitarist Richie Havens gave him a banjo during a video shoot he was directing.
Woodkid released the Iron EP on March 28, 2011. For the music video for the single "Iron" (composed by Yoann Lemoine with arrangements by Gustave Rudman), he collaborated with English model Agyness Deyn. The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations and the film Hitchcock, as well as the TV series Teen Wolf.
On October 6, 2011 during a live performance in Brussels he performed a cover of the Katy Perry song "Teenage Dream" (whose official video he directed).
On October 15, 2011 he sang on stage with Lana Del Rey in New York City. He co-created the video for her song "Born to Die".
He performed at the London Jazz Festival on 15 November 2012.
The French couture brand Dior Homme's fall-winter 2013 collection, "A Soldier on My Own," was inspired by Woodkid's "Iron", and is named after a phrase in the lyrics. The song was used as the soundtrack of the show.
On December 15, 2012, Lemoine announced he was beginning recording of his debut album, to be named The Golden Age. It was released on March 18, 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on December 14, 2012 and released the album's corresponding tracklisting one week later on December 21 on his official Facebook page.
"Run Boy Run" was directed by Lemoine himself and was used in several O2 and Science Channel adverts (those voiced by Sean Bean). It was also used in the teaser trailers for the BBC's series Musketeers, in January 2014.
The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards. The song was also used in the trailer for the upcoming game Dying Light.
During his Golden Age tour, Woodkid performed at the London Brixton Academy with the BBC Orchestra in November 2013, and was invited by the Montreux Jazz Festival to perform for the second time with the Sinfonietta de Lausanne at the Stravinsky Auditorium.
In January 2014, Lemoine / Woodkid was invited to give a performance and talk about the New York minimalist movement with Philip Glass by the Opéra and Museum of Modern Art of Saint Etienne.
In February 2014, Woodkid received the award for best stage performer at the French equivalent of the Grammy Awards, Les Victoires de la Musique.
In 2014, Woodkid / Lemoine worked as creative director for Pharrell Williams' 24 Hours of Happy music video concept, seen more than 100 million times on Youtube.
He also served as creative director of the video campaign for John Legend's album Love in the Future, produced by Kanye West, including videos for "Who Do We Think We Are", directed by Paul Gore and Made to Love, directed by Daniel Sannwald.
In April 2014, Woodkid performed at Coachella.
He also directed Pharrell Williams's Coachella show, featuring Jay Z, Gwen Stefani, Usher, Pusha T, Busta Rhymes, Puff Daddy...