XOX Berhad., DBA XOX, is a mobile virtual network operator (MVNO) in Malaysia. XOX is the only public listed MVNO in Malaysia. It uses the Celcom 2G and 3G network and was allocated the mobile number prefix of 010 by the MCMC. XOX aims to serve a niche target market of the Chinese community. They also allowed other network operators making MNP or switch to XOX.
XOX competes directly with Mobile Network Operator (MNO), DiGi, Maxis, Celcom and U Mobile, and Mobile Virtual Network Operator (MVNO), TuneTalk, Altel, Clixter, Tron, Friendi, BuzzMe, Speakout.