Vice Versa is a west coast hiphop artist from Los Angeles but carries strong ties to the New York area. A Poet turned Rapper, Vice became serious about his career after winning 1st place at a Talent Show in the year 2000 for Rowe Entertainment. His Smooth, yet bold delivery entertained the audience, along with an Impressive Vocabulary & Stage presence that demanded everyone watching take notice.
A few years passed before Vice started writing poetry again as a way to express his thoughts and feelings about everyday life. He felt it was a great release and coping mechanism. Eventually he started to recite to family, friends, and even a few producers. It was then that people started to take NOTICE of this great TALENT and Vice regained his confidence back. That same week he recorded his First Single "SOULJA", which was just the beginning of a new phase of his life. With this new chapter came new dreams. Dreams of which Vice has maintained in the forefront of his mind, despite the adversity he has been faced with over time.
With a brand new confidence and a new level of swag, Vice decided to educate himself as much as possible about the music industry. He studied hard which brought to him a whole new level of determination. He began doing features on local artists projects, then eventually earning two spots on Coast 2 Coast Mixtapes own DJ POP DUKES & Dee Jay Willy (THE FRENCH CONNECTION) USA/ INTERNATIONAL MIXTAPE. A few months later he landed another mixtape spot with DJ Young Cee of Shadyville/G-Unit (DJ Young Cee's SHOWCASE mixtape Vol.168.) HIP-HOP WEEKLY Magazine featured Vice Versa in the second week of April 2011.
Vice Versa has worked and continues to work extremely hard to advance his career, overcoming all types of obstacles and negativity. Vice recently released his first official mixtape titled "HEADLINES”. With lots more to come in the Future, he plans to release his first album by the end of 2012. Vice Versa is no doubt an up and coming rising star in the music industry with his soulful, up-tempo style of hiphop.