People are ready for original and youthful-yet-aware hip-hop music. VIBE is ready to deliver.
Many musical dorm-room dreams are drafted at colleges across the country, and while some are carried out, few see the light of day. Even fewer evolve into genre-bending, introspective innovation.
San Diego’s VIBE are accomplishing the former with youthful aplomb.
Eschewing the “collegiate rap” label, VIBE are poised to turn their demographic on their head by infusing rapper Chris Young’s lyricism with multi-instrumentalist Rossy’s ability to craft radio-ready hooks. The pairing of both musicians’ abilities is the ideal balance of pop sensibility and gritty rap.
It would seem that Rossy and Young were truly made to make music. Rossy taught himself to play guitar at age 11 while Young was born into a hip-hop family, replete with a rapping mother and DJ-ing uncle. The two met at college in 2007 where some kind of fate led them to collaborate on their first track, “Touch The Stars”. Young pursued a music career in Los Angeles soon after creating the single, while Rossy finished his college degree. After Young had cut his teeth as a touring rapper and Rossy had honed his songwriting abilities, they reunited to film the video for “Touch The Stars” in early 2011, almost four years later.
That was when VIBE hit the ground running.
The past year speaks for itself. The pair have amassed almost 400,000 Youtube views, with “Touch The Stars”, bringing in 112,000 hits alone. Their first full-length mixtape, 2011’s Hakuna Matata, has seen over 50,000 plays on Soundcloud and re-blogged over 100 times. VIBE isn’t stopping, as they’re currently readying the release of their follow-up, aptly titled Carpe Diem. Bringing intricate production and more personal themes into a succinctly mature tome, Carpe Diem 14 tracks are set to serve as a keystone to VIBE’s career. The album will mark their ability to transcend demographics and spread their uplifting, thought-provoking word to everyone.
The numbers alone should pique anyone’s interest in VIBE, but it truly takes a listen to understand the depth and introspection the band is achieving. VIBE is thinking man’s music. Their music is extremely accessible while refusing to be simplified by the theme of modern pop music. Within the opening chords of “Still A Kid At Heart”, “Touch The Stars”, or any of Hakuna Matata’s cuts, it’s evident that VIBE’s direction is made to make the listener do just that- actually listen. Young’s flow cannot be tuned out, Rossy’s crooning can’t be written off, and VIBE surely cannot be put down.