Ryan Holiday is an American author, writer, and marketer. He is best known as the media strategist behind bestselling authors Tucker Max and Robert Greene, and as the Director of Marketing for American Apparel.
1.1 Trust Me, I'm Lying,
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Holiday began his professional career after dropping out of college at the age of 19. He worked for Tucker Max, the controversial fratire author. Later, Holiday would work with Robert Greene, author of The 48 Laws of Power, on Greene's 2009 New York Times bestselling book, The 50th Law. Today, he still advises or works with a variety of bestselling authors including Max, Greene, and Timothy Ferriss. Holiday has been the Director of Marketing for American Apparel since age 21 and is an adviser to founder Dov Charney.
He has been responsible for a number of manipulative stunts and media controversies, and has been accused of being a "media manipulator."
Holiday has also written for Forbes, Fast Company, The Huffington Post, The Columbia Journalism Review, ThoughtCatalog, Medium and the New York Observer, where he is the media columnist.
Trust Me, I'm Lying:
In July 2012, Holiday's book Trust Me, I'm Lying: Confessions of a Media Manipulator was released by Portfolio/Penguin. The book purports to expose flaws in current online journalism system and catalogs the author's exploitation of them. It debuted on the Wall Street Journal bestseller list.