Pioneering DJ and producer, Robbie Rivera, has officially released his latest single, WHAT TO DO NOW. Released worldwide via Rivera’s Juicy Music record label, WHAT TO DO NOW, is already enjoying success on MTV, and is in heavy rotation on the channel’s Top 5 video playlist. Additionally, the track currently holds the coveted #1 position on the Billboard Dance Club Breakout weekly chart. Featuring vocals by New York City’s, The EKGs, Vibe Magazine has called WHAT TO DO NOW “a collaboration of high-BPM proportions…” WHAT TO DO NOW has been embraced by notable DJs including Junior Sanchez, Henri X, Rivaz, and Maurizio Gubellini & Delayers, who have each contributed a creative interpretation of the track. These alternate remixes of WHAT TO DO NOW, are now also available for download.
A mainstay in dance music since the mid-1990’s, Robbie Rivera’s compositions and production techniques have become staples of electronic dance music. Born and raised in San Juan, Puerto Rico, Robbie Rivera brought Latin influence and rhythms into a music genre previously dominated by European Techno and Chicago House. Since then, Rivera’s dance music has continued to provide influence around the globe. In 1998, motivated by complete artistic control, Robbie Rivera launched his own record label, Juicy Music. Rivera has described the artistic motto at Juicy Music, as 'Tuff, Sexy House Music!' Artists who have collaborated with Robbie Rivera on remixes or compositions over the years include: Kylie Minogue, Madonna, Santana, Pink, Ferry Corsten and David Guetta. DJ Magazine has named Rivera one of it’s ‘Top 100 ‘ most influential DJs as chosen by it’s readers. His international dance hit, BANG, was prominently featured during the Television coverage of the Sydney Olympic Games.
Robbie Rivera currently resides in Miami, Florida, where his Juicy Beach music festival has become one of electronic dance music’s premier annual events, drawing A-list DJs and production talent, including members of Swedish House Mafia, Deadmau5, and other well-known performers. Rivera’s weekly radio show, Juicy Radio, continues to be heard around the world via radio stations in France, Italy, Brazil, and Argentina to name a few. Robbie Rivera can currently be seen live in concert on his FOREVER YOUNG 2013 TOUR, which concludes it’s North American dates the final week of December 2013.
WHAT TO DO NOW is currently available on iTunes, and all digital music outlets.